Nope, I’m not talking about your clothing or shoes of choice, the car you drive or if you’re team Apple or team Droid. Before you pitch that elevator speech, “unmute” within ZOOM, place your nameplate on the boardroom table, or pin the name tag on your lapel, what impressions and perceptions define you?

I am a fighter by nature, a strategist to my core. Since my first breath, I’ve had no choice. It is an innate part of me, and I know it. Whether in business, strategizing and fighting to meet strategic plan initiatives and goals or overcoming personal struggles that have attempted to take my breath away, in each situation it is the fight that defines and guides me.

Though business intrusive, personal branding is not business exclusive. It imparts itself in all aspects of life. Understanding and defining your brand brings clarity and direction. Above all else, it explains why you do what you do. Taking a deep dive into your experiences and skills will expose the building blocks of your brand. There you will also find your unique niche and discover that no one else can deliver your brand like you. Your brand will amplify who you are and will continue to speak in your absence.

Understanding your brand will equip you with an authentic filter that focuses on who you are. Identification and the promotion of your personal mark will impact and enhance relational decisions and interactions, highlight promotional potential, develop an alignment between your career and your purpose, and even help answer the question of how satisfied you are with that new car purchase.

Your brand is not work, job or project specific. When you walk out of the gym or the boardroom, what impact do you want to leave with others? Your personal brand will speak in the absence of words and carry the power to transform your name into something unforgettable. Your personal brand—define it, fall in love with it and live it to the fullest!

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